The International Life of Vikas Mathur
Thursday February 25th 2010, 10:17 am
The world is Vikas Mathur’s film set.
The 2006 VFS Film Production alum, born and raised in Hyderabad, has carved out a career in India – but that film industry’s propensity for shooting in all kinds of locales around the world has, in turn, led to a globetrotting lifestyle for the producer and director.
At VFS, he produced two well-regarded shorts directed by fellow student Paul St. Amand – Grover’s Mill and One Last Thing. After graduation, he began working as a co-director and producer in the Indian industry, on features like Aegan, Godava, and Kasko. His most recent work is on a high-profile feature that he’s still tight-lipped about.
It’s a life he welcomes. ”I would like to be the proverbial gypsy,” he says, “chasing film ideas all over the world and stopping by to do interesting films, wherever these are made!”
“Hollywood or Bollywood, it matters little.”
He found time in his schedule recently to discuss his career, from India to Switzerland to Thailand.

You graduated from VFS in 2006 and seemed to quickly jump into the professional arena. How did that come about?
Vikas: Right after VFS, I was offered to produce a music video for a local Canadian artist, after which I went back home. Home is Hyderabad, India.
In Hyderabad, I started meeting a few people from the industry. Among them was Mr. Kodandarami Reddy, a Tollywood and Bollywood veteran who then had 93 feature films to his directing credits. In less than two hours we spent together in our second meeting, Mr. Reddy invited me to work with him on a film he was directing and producing. He looked after me like a father figure, consulted me constantly, and respected my opinions, and more importantly, quickly discovered that I had it in me to help him co-direct his movie. This was my first feature film. [ed. 2007's Godava]
It was a heady feeling working for that film. At just 22 years of age, I was in charge of script supervision, managing business affairs, scheduling the entire production, and even handling production finances. Despite feeling somewhat over-awed by the responsibility, I realized I was doing everything necessary to run a production, yet just drawing a salary for it. And a thought occurred: ‘Why not run my own productions?’

Vikas Mathur was a co-producer on Kasko, directed by G. Nageswara Reddy
What about that producer/director divide? Do you lean particularly strongly one way or the other, or is it just about where the opportunities are? We all understand the appeal of directing, but what kind of rewards can you find as a producer?
Vikas: I have co-directed two feature films and just lately finished co-producing my first feature. To deny the producer/director divide is foolish. Slipping into both shoes has been extremely helpful, at least in my experience. Today, I find it easier to understand and appreciate opposing perspectives on merit.
Running a film crew is never easy and does require strong doses of merciless objectivity. Sets are expensive, time is money, and creative egos are larger than life. I am nothing without the people I work with. For me, getting the team to work together is like knitting a lot of egos. The flip side is playing the blame game. It delays or shelves a film. That’s unaffordable. Actually, to stand still in the motion picture trade is like walking backwards.
What drew you to this industry in the first place?
Vikas: Growing up in India, I saw the joy films gave people from all walks of life. I would see students skip classes, people even skipping a meal or something to spend money watching a movie. “First day first show” holds a special fascination! In India, virtually everyone sings film songs, recites popular film dialogue, dresses and tries to ape the hairstyles and mannerisms of their favourite actors. That’s the kind of impact films have on people in India – young and old, men and women – alike! Film stars in South India have fan clubs that run into thousands. Stars have also launched political parties with great success.
I looked through the lens of a camera at the age of seven. It left me absolutely awestruck. That feeling reappears every time I peep through the camera lens even today. Everyone depends on films for entertainment. Films make people laugh, cry, think, dream, inspire, love, despair, hate… Making films is absolutely the most vital motivational force of my existence. I just love it! When I’m on set, I’m happiest. It gives me great sense of fulfillment!
It took a lot of effort to persuade folks at home to allow me to study design in Singapore and film at VFS. Looking back, I feel all that was worthwhile.

Vikas Mathur on location in Switzerland to shoot Kasko
Your work has a strong international bent – shooting everywhere from Thailand to Switzerland to Hong Kong to New York and, of course, India. What kinds of challenges are there in making these productions happen on an international scale?
Vikas: The film industry in India is rather globalized. Indians have been shooting part of their films at foreign locales for decades, especially the all-important songs. I love to travel and my association with the production and directing teams of the Indian film industry took me to different parts of the world.
Logistically, there is a lot more planning and work that goes into making schedules and travel arrangements for the cast and the entire crew and I often find myself as a “bridge” between Indian and foreign crews when we shoot abroad. The arrangement seems to be working seamlessly. So, that’s fine by me.
And it helps me re-bond with VFS alumni who I work with on my films abroad. Recently I worked with Film grads Alex Joho in Switzerland, Thomas Cantley in New York, and Rohit Sharma in Northern India. Catching up and working with old friends is always enjoyable.
Fundamentally, has working in the industry given you a different perspective on film, and film in India in particular?
Vikas: I would say that films are contextually grounded in cultural niches. Working in different parts of the world has enriched my perspectives considerably. I feel quite comfortable working in North America, Europe, South Asia or the Indian subcontinent! For a filmmaker, India’s diversity is surcharged with ideas that have found expression in mainstream/commercial and artsy/serious streams of filmmaking, each with their own dedicated audiences.
We’re told you worked on a “big banner production” that’ll be coming out this year… What can you tell us about it?
Vikas: Right now, it’s very hush-hush! I’ll be able to talk about it bit later.
In that case, we hope you’ll be in touch when you can. Thanks, Vikas! Anyone interested in finding out more about Vikas’ work and career should visit vikasmathur.com.